Expo is an extraordinary experience. Imagine walking down Oxford St on Christmas Eve then turning the corner into Disneyland on a public holiday then back into Times Square on New Years Eve... That's what it feels like to visit Expo.
It's an overwhelming sensory blast of people, amazing spaces and a touch of magic. It lasts for six months and will welcome over 20 million visitors. It's mind boggling.
Expo 2020 is going to be in Dubai and we are busy working on concept and detailed design for the Kuwait and Oman pavilions in partnership with design and build experts in the Gulf.
Through regular visits and discussions with experts in the two countries, we are getting a clear idea of the most compelling stories that our clients want to tell.
And, given the extraordinary Expo environment, we need to find the most high-impact way of delivering their messages to a mass audience.